Increasing brand and product awareness is very important for e-commerce businesses and there are many different ways to promote the products of your e-commerce website. Both digital and traditional marketing methods are well suited for making these promotions. Experiencing different perspectives and making these promotions through different channels will enable your products and thus your brand to reach more users.

In this guide, we will discuss 8 different methods that you can use to promote your products.

Influencer marketing activities

One of the most popular marketing activities in recent years is working with well-known people and social media accounts. In order to reach different and broad target audiences, brands establish content or ad business partnerships with these people. Working with the people and accounts you think are a good fit for your brand helps your products reach new and broad audiences.

Gift Product Guides

If there are giftable alternatives for special occasions or birthdays among the products you sell on your site, you can set up gift product directories. Doing this kind of work, especially in blogging, allows you to offer alternatives to users looking for souvenirs. Using the right keywords in this content ensures that your content also attracts traffic naturally.

Public relations studies

In order to increase brand and product awareness, it is necessary to focus on different channels. This way, you have a chance to reach the audience of these channels. Promoting your brand and product through traditional PR work, press releases and contacting publishers helps you reach new audiences. It is also important to be in touch with specialized digital publications in addition to traditional media. It also helps you reach an audience directly connected to you in these niche channels.

Organizing competitions

Engaging with your followers on social media is also a good way to promote your products. You can run contests on social media to generate these interactions and draw attention to your product. You can gift a product that you presented to the winner of the competition and increase participation in this way. It will help you to get good results from these competitions if you make the conditions of participation and the timing of the competitions good.

Blog content preparation

Just sharing pictures about your product may not be enough to grab consumers’ attention. You can prepare blog content that shows the areas of use of your products, explains technical features, and gives tips that can increase user experience. You can share these contents on social media and get organic traffic through search engines by doing SEO studies on these contents.

Preparing product promotional videos

Video content is attracting more attention than other formats today, and production costs for video content have dropped dramatically. You can also prepare short product introductory videos by your own means. You can share videos about your products on your social media accounts and support these videos with ads so that your content reaches more people.

Carrying out email marketing activities

Email marketing continues to be among the marketing activities that provide the greatest returns for e-commerce companies. When you reach an audience directly related to your brand, you are more likely to get more comments from those people. You can promote your products by reaching your subscribers with regular and accurate email business.

Social media marketing

Social platforms are the most used channels among digital marketing efforts. With very different user groups in these channels and the advertising options of these platforms, brands can increase awareness of their brand and products by reaching large audiences. Conducting content studies on social media, engagement, and communication with followers will help you increase awareness of your brand and product.