8 tips for those who want to open an online store
In this article, which we have prepared for those who want to open an online store or, in other words, create an e-commerce website, we will try to convey to you as much effort and cost as possible. Although it may sound simple when you read it, many companies and managers ignore these simple marketing and promotional activities in their business life.
1- Share your ecommerce website address with your friends
Now, the strict netizen has facebook, twitter, google+ and a new medium, Pinterest. Share information about your site and products through your social networking accounts. Don’t ask your friends if you want to shop while sharing, ask them to share with their other friends.
2- Using Google Adwords and Facebook ads
Learn about the global search giant Google, and the Adwords structure that allows advertising through its own network. Thanks to these ad networks, you can reach the visitors who are searching for the product you sell directly, and you can easily reach the plans you are scaling in a short time. In addition, the number of visitors to your site can increase rapidly.
Similarly, on Facebook, the world’s largest social network, members share their work, team, age, etc., and this data They allow advertisers to reach exactly the people they want.
3- Create surprises and different things
Announce that you will be distributing gift certificates to those who subscribe to your site or to your mailing list. Organize campaigns like this on social media. Reward your members or regular shoppers from your site.
If you have a social media market based on the product you sell, send free trials to the sites or bloggers that dominate that market. Examine the products and ask them to write articles about your site and the product sold. An article written about your site allows you to reach hundreds of people and if we consider their social circles, it allows you to reach thousands of people and can be considered as a successful campaign.
Send small gifts alongside purchased items. The customer who receives this gift will definitely reward you by posting compliments on their Twitter account and Facebook wall.
4- Create a blog to support your e-commerce website
Market content i.e. by preparing high quality content, direct visitors to your site from your content details to your sales page. Don’t compromise on the quality of your content, make sure to use legible text and attractive images. Many e-commerce sites in this sector also have an e-commerce blog and provide quality content about their products. You can also do this through free services like blogspot and medium.
5- You have business cards written by your virtual store
Create a business card that matches the design of your site and supports the products you sell. Examine previous designs and make sure they reflect your site’s identity. Frequently share these business cards with people and hand them out to people you meet at events.
6- Coupon or discount codes
Not to mention the e-commerce sites in this sector, you can see that almost all major organizations distribute gift certificates, and there are hundreds of sites where you can find gift certificates. People have an irresistible love for gift cards. Gift certificates are the way you can get a quick response when creating campaigns. In addition to that, the “Free Shipping” campaigns are also very attractive to customers. Instead of giving a 10% discount on a product, you can reduce the discount to 5% or 4% with free shipping.
7- Preparing the infographic
An infographic is one of the smartest ways to convey certain information to people in an understandable way. It is also a tool that is being shared very quickly on social media. For example, if you sell shoes, you can set up an infographic that is fed in with pictures showing how distances in kilometers vary according to different regions. It should be a graphic with your site’s logos and titles so that when shared it can feed your site as a visitor.
8- Video clips are preferred
Stream videos to collect sales or market your popular products faster. A fun or well-messaged ad also spreads in a place where a large audience can quickly see it on social media. In addition, don’t forget to share videos about using and installing your products.