Advertising and publicity risks Multiple, and it is increasing in our time when we are constantly exposed to many advertisements and advertisements everywhere. Whether on mobile phones, on TV screens, on tablets, and even on the road. Except for the statistics we have reached today, which indicate that we all see daily more than 280 to 310 advertisements that subconsciously make us affected by what we see, and we are drawn to what we see to affect us in a way that may not be healthy in light of the multiplicity of advertisements. So what are the dangers of advertising and media advertising? And to what extent it affects various aspects of our lives today? Can it be overlooked and confronted? Follow us on our e-commerce platform to find out, and learn how to face the dangers of advertising and media advertising.

Advertising and publicity risks

The dangers of advertising and media propaganda lie in the fact that it is an advertising interface that loses the ability of the recipient to think critically, and makes the focus of his thinking about what he sees in the virtual advertisement only, overlooking what the reality of the advertisement or media propaganda carries behind its facade. In the following, we will show many of the dangers of advertising and media propaganda that clearly reflect their negative impact on the recipient:

• One of the most prominent dangers of advertising and media propaganda is that it makes the viewer feel inferior, and that he is not good enough according to what he sees in the advertisements.
• It also makes the recipient believe that money is the basis of everything in life, and that without money there is no happiness.
• Media advertising gives the feeling that human happiness is related to consumption, purchase, and affluence, and not to things of value.
• The illusion of the recipient that everything he sees is real, and can be obtained easily and effortlessly.
• The viewer’s ability to think positively in all aspects of life is weakened, and he links them to what he sees in the advertisement.

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Feeling inferior to the dangers of advertising and media propaganda

For example, companies are marketing themselves with attractive and memorable advertisements that make you feel incomplete, and that your life is not perfect enough. It also prompts you to compare your normal life and everything you have with what you see in front of you in the advertisement, so you think that you are not smart, beautiful, happy or capable of achieving what you see in front of you. This, of course, is due to the emotional interaction that the advertisement shows to you, which is considered a reality on the surface with many lies hidden behind it.

The certainty that money makes everything out of the dangers of advertising and media propaganda

In fact, it is one of the most prominent dangers of advertising and media propaganda that creates a false impression within the viewer that money is the measure of success and that it is the means to buy everything, and that without money you will not get anything in your life. Which makes you feel dissatisfied with anything that belongs to you. It even pushes you to spend everything you have on useless things that will make you realize later that you are wrong. Yes, the importance of money in all the basics of life cannot be denied, but it is just a means and not an inevitable motive to get all that life requires.

Feeling that happiness is linked to consumption is one of the dangers of advertising and media propaganda

When you are convinced that what you see in the advertisements and media advertisements that appear to you are true, you will automatically believe that you will not be happy until you try what you see, and thus become a consumer. Like seeing ads for a company’s cosmetics, you think you need to buy them and try them out to be happy. But in reality, you will be a consumer person and you will buy many things that you may not need. It is worth noting that these matters are the objectives of the owners of advertisements and advertisements who need these methods to attract customers, increase their sales and promote what they produce in all ways and ways.

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How to face the dangers of advertising and media propaganda

In order to know how to face the dangers of advertising and media propaganda, it is necessary to have sound positive critical thinking, and media education and propaganda that help to understand what the media messages contain. You will therefore be able to make an informed decision about what you see in the ad, and will not be affected by what you see.

Therefore, when you see the advertisement, you must answer several questions within you regarding who created the advertisement? And why did he create it? And what did he use in his advertisement to influence and attract you and make you turn into a subconscious consumer? What is the purpose of that media propaganda that you see in front of you?

Hence, decide if you will fall victim to the advertisements that appear in front of you or not. And try to use your critical thinking to distinguish true from exaggerated information, which appears to be promotional, false, and purposeless with an entirely positive intent.

The importance of critical thinking in the face of advertising and media propaganda

It is very important to be critical in light of the multiplicity of advertisements that appear daily in various areas of our lives. The importance of critical thinking lies in the fact that it makes you analyze what you see in front of you, and be able to make a sound decision that is not affected by the kindness and deception methods of the advertisers. And not only that, but critical thinking makes you decide whether you are right in making new decisions about buying a particular product or not. And do not forget that these companies aim to convince and attract you with what they produce and present by any means, and here the decision is up to you and your thinking about falling victim to advertising, or escaping from it.

Read also: Publicity hype to attract customers.

To what extent do you think ads affect children and teens in general

Yes, advertisements inevitably affect the minds of children and adolescents, especially since they are unable to analyze what they see in front of them and make the right decision. If the ads present violent content, you will inevitably find children and teens to act violently. Or it was sexy content, no doubt it will affect teens. Or even the content of offering attractive products, you will find the generation of children and teens want to buy what they see and experience. Therefore, it is necessary to be careful about what children see in front of them of exaggerated advertisements that may negatively affect the younger generation.

Do ads make people want to buy more and spend money

In fact, yes ads make people want to buy more and spend money if they don’t make up their minds about what they see in front of them. Advertisements negatively affect the viewer by creating the desire to buy goods that he sees even if he does not need them. Which in turn leads to spending money and economic waste on many levels. Especially since advertising raises expectations of the ability to obtain goods and services advertised. Which in turn and on the other hand frustrates a large segment of people who do not have the ability to buy, which generates a feeling of inferiority and dissatisfaction and many dangers of advertising and media propaganda. Therefore, it is necessary to know how to face the dangers of advertising and media advertising in order to avoid falling into it.

In the end, we have got acquainted with Advertising and publicity risks, and how to confront it. To show us that whatever positive ads he intended for their owners, or even their positives in the success of marketing and buying operations today. However, it carries with it many risks and negatives that we must control our minds to overcome, otherwise we will inevitably fall victim to many marketing and advertising methods.