Best CRM Software for Customer Management and Marketing

Best CRM Software for Customer Management and Marketing

If you have reached this article, then you are definitely looking for the best CRM software for customer management and marketing in online stores 2022. The reason for your search may be the growing business of your growing business that pushes you to search for a tool that helps you organize customer relationships and increase profits.

Even if you are at the beginning of the road, a correct and orderly start is the best start; Therefore, relying on a CRM software will surely ensure the success of your business.

But what are CRM software? And why do you need a CRM software? What are the most important programs that you can rely on to develop your store and increase profits? This is what we will discuss in today’s article.

what is the CRM? And what is its importance?

If you think that the foundations of e-commerce include only the organization and management of sales and purchases, and the management of product inventory as it is in normal commerce; You are wrong.

One of the most important reasons for success in e-commerce is the constant communication with existing and potential customers as well, improving the relationship and interacting with them positively through all communication channels, and this is exactly what CRM provides you with.

CRM software helps in online stores and other electronic projects in many areas that include customer data organization, sales and marketing, even customer service, store management, sales data analysis and many more.

For example, when a customer leaves their cart without completing the purchase, you can remind them of it later. Or you can target customers with offers, gifts or marketing campaigns by knowing the purchases they prefer.

As for customer service, knowing the history of customers’ purchases and the way they interact with your store, helps the customer service representative to provide more customized and helpful support.

One of the other things that will also benefit you when relying on the CRM system in your store is organizing the very important email marketing campaigns.

In general, CRM systems help increase sales, build relationships with customers and provide a better experience in all areas; All this will definitely lead to increased profits.

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The most important features that must be available in a customer relationship management program

You must now realize how important it is to have CRM software in your online store. With so many programs available online, the most important question is how to choose the right CRM program for your needs.

To answer this question, you should consider the availability of the following points in the program you will choose:

  • Auto sync: Of course, you want a program that can integrate with your store automatically, to relieve yourself of manually importing and exporting operations between the program and the store.
  • Customer activity tracking: track how customers interact with your store and marketing campaigns, find out what products they like and which payment methods they use and all the data about their activity on your site; It gives you very important data that helps you to manage your store in the best possible way.
  • Artificial intelligence: Intelligent CRM software that does the work automatically for you using artificial intelligence. By collecting and analyzing data from all sources, the software can create automated marketing campaigns such as sending an automatic reminder of the incomplete shopping cart.
  • Customer segmentation: Customer segmentation is an important feature of CRM software. Where you can divide customers according to their types; Such as regular customers or those who buy one time from your store or customers who want discounts or those who pay huge amounts.
  • Advertising campaign management: Ads are an important element in order to increase your store’s customers, so it is important to integrate the CRM program with various advertising platforms (Google, Facebook, etc.) in order to monitor their efficiency and success.
  • Easy to use: The difficulty of using CRM software despite the availability of all the features mentioned in it; Makes it not worth the experience. So look for the software that makes it easy for you to manage and control as much as possible. If possible, use it for a trial period to make sure.

Best CRM Software for Customer Management and Marketing

With hundreds, if not thousands, of CRM programs available, we will introduce you to some of the most popular and most important ones. But you must first know that most programs not free And you need a paid subscription, with some provided Limited free trial periods or free subscription with limited features At first.

Therefore, these paid programs may suit medium to large websites and online stores more than those that are still in their infancy due to their costs. But even if you are a new store owner, working professionally from the beginning will have great returns on your store later; If you can afford a CRM program, we highly recommend it.

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Now let’s move on to our list of the most important CRM software:

1. Streak CRM

The first on our list is Streak CRM, with it there is no need to search whether its features match your business requirements or because it is carefully designed so you can customize it to suit your business needs, and therefore it is suitable for all types of businesses, large and small alike. Name as many features as you like and you’ll find them in Streak CRM.

Streak CRM

Streak CRM allows you to easily import your customer data, while helping you move any potential customer to the final transaction stage. In addition to the possibility of dividing customers according to the stage of sale they are in, and also dividing them according to priority to direct the focus to the customers most likely to complete the transaction and purchase.

And all departments of management and communication with customers are done from one window, simple and flexible at the same time. In addition to the possibility of sending and scheduling group messages to many customers, so that each message carries the customer’s personal data to appear as if it was addressed to him personally and not a message sent to everyone at the same time.

Talking about the benefits of Streak CRM is endless, and the best of all is that you can start with the free plan that allows you to manage 500 clients for an unlimited period. But if you want to upgrade the plan, the cost will start at only $15.

2. FreeAgent CRM

If you are the type of person who loves teamwork rather than individual work, then FreeAgent CRM is what you are looking for. The FreeAgent CRM is specifically designed to fit the requirements of the current global situation in the field of remote work and distributed teams.

FreeAgent CRM

FreeAgent CRM allows separate customization of its interface and functions for each member of the staff to suit each person, their work style and the functions they are responsible for, so that they only see what matters to them and what they are responsible for.

This is, of course, apart from the many features that FreeAgent CRM has, such as automating tasks and actions, detailed reports, organizing and following up on tasks, issuing detailed reports, in addition to following up on the sales funnel and the status of each customer through it completely.

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Prices start at $35 per month, and increase as features increase and staff members expand.

3. HubSpot

HubSpot is one of the most popular CRM programs for online stores in particular, and one of the main reasons for its popularity is that it offers basic CRM and marketing features for free and for an unlimited number of customers.

HubSpot

presents a program HubSpot Possibility of automatic synchronization of data between WooCommerce and the program. Customer segmentation, cart tracking, email automation, analytics and reporting, the ability to create and track PPC and social media ads.

HubSpot’s paid plans offer many additional features for a subscription starting at $40 per month.

4. Zoho CRM

A well-known CRM software with more than 150,000 clients from 180 countries around the world. Why did he not have this fame while he holds advantages that make him superior to others.

Zoho CRM

For starters, he holds Zoho Powerful AI that delivers data, reminders, automation suggestions, and suggestions for the best time to connect with customers. In addition to integrating with various social media and interacting with customers through them.

Zoho also integrates with business process applications such as Amazon Seller Central and FedEx Rate Comparator to organize all aspects of business, even logistics, from one place.

Zoho offers several paid plans starting at $14 per month and increasing with workload, but it also offers a free trial period.

5. Agile CRM

Next on our list is Agile CRM Which is one of the leading business management solutions in e-commerce more than other types of business. Its features start from its ease of use and its reliance on the drag-and-drop method of organizing and working within its control panel.

Agile CRM

Agile combines most of your marketing and CRM needs into one system. This includes sales, marketing, service, and extensions. The customer service at Agile is outstanding and strong as well.

What distinguishes it also is that it offers a free plan that allows 10 users and 1000 customers, and if you want, you can upgrade to paid plans that start from only $8.99; This makes it a powerful and affordable program at the same time.

Thus, we have come to the end of our article in which we talked about the importance of CRM programs and their great impact on improving your sales and taking care of your customers, and we mentioned the most famous of those programs that you can rely on to achieve the greatest possible benefit.

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