Digital marketing trends in 2023
2023 is very soon, which means it’s time to start thinking about new digital marketing trends. We have seen big changes in digital marketing in 2022 due to the global economic crisis and it seems that 2023 will bring a lot of changes also due to the expectations of a great recession.
One of the best ways to become a successful affiliate marketer is to follow trends and apply them to your marketing strategy. It is very important to ensure that your business never uses outdated or ineffective strategies to reach your target audience. In this article, we will talk about what awaits you in 2023.
1- Beware of ad blockers
Social media advertising has allowed many businesses to grow overnight. Targeted and optimized ads allow you to build brand awareness and can be incredibly effective in increasing your revenue. There is just one problem, many people do not want ads to appear on their feeds, so they use ad blockers. Ad blockers have been around for years. These blockers filter out all paid or free ads and completely prevent viewers from seeing ads. As these barriers became more accessible, more people started using them. According to eMarketer, nearly a quarter of internet users used some form of ad blocking in 2022, and that number will rise to 27% in 2023.
2- Using video marketing
With the declining effectiveness of traditional marketing and the rapid increase in the popularity of videos, video marketing has become a necessity for many businesses and is becoming increasingly popular. With platforms like YouTube and TikTok and features like “Stories” on Instagram, video continues to be increasingly popular for advertising.
According to research from the Aberdeen Group, marketers who use video grow company revenue 49% faster than those who don’t use video, and 95% of video marketers plan to increase or maintain their spend on video by 2023. According to a study by eMarketer, spending will grow on video ads to $14.89 billion in 2023. Also, a third of shoppers will buy a product after watching a video ad. This shows the impact of videos on buyer decisions.
3- Improved voice search
The emergence of products like Alexa and Google Home has created a massive explosion in the use of voice search. These machines rely almost entirely on voice queries for customer service. Right now, about half of the world’s population uses some form of voice search. (Source: Stastita) This number is expected to increase in 2023, so it’s important to make sure your company is prepared.
Most of us live very busy lives and this has definitely contributed to the rise of voice search. Voice search is a very useful feature that allows users to search for answers to their questions or schedule events hands-free. This is ideal for people who are always on the go, because voice search can be performed almost anywhere, in just a few seconds.
There is a big difference between optimizing text search and optimizing voice search. This means that you need to reconsider your search engine optimization strategy as a whole and think in terms of voice queries.
4- Take advantage of Micro-Influencer Marketing
Influencer marketing has been a popular marketing tactic for years. In the beginning, brands thought it best to work with top influencers with millions of followers to promote products. This approach has proven very expensive and, surprisingly, very ineffective. Although these individuals have a large following, their engagement rate is very low compared to influencers with a smaller audience. According to a Markerly study, when it comes to both likes and comments, the two most important components when it comes to an Influencer marketing campaign, influencers in the 10k-100k followers range get the highest engagement.
5- Using a Chatbot
Most companies use chatbots to interact with users. Chatbots are revolutionizing the face of customer service and support. It’s a very common sight today to see the chat pop-up in the bottom corner of a website. This technology is based on machine learning technology to serve customers better.
This is an excellent invention and provides personalized user experience by answering open questions with the help of artificial intelligence. Businesses use chatbots to answer simple questions and inquiries instantly. They constantly learn from customer responses and expand their knowledge base to better answer future questions. It’s available 24/7 and is a great way to use machine learning to improve your service without waiting for customers.
6- Personalize your content and product suggestions
You may be surprised by the recommendations on YouTube, Facebook, Twitter, Amazon and other major social media platforms and e-commerce sites. The underlying technology here is machine learning (a branch of artificial intelligence). The machine reads people’s likes and dislikes based on their activities. This will become more useful as the technology matures. This is important because suggesting the right products to the right customers at the right time on digital platforms makes a huge difference in sales. According to a recent study, 35% of products purchased on Amazon come from AI-based product recommendations. This is a third of the revenue that Amazon earns. What’s impressive is that Amazon didn’t have to invest large amounts of resources to increase sales. This was done with the participation of existing users across the Internet. Digital marketers can and should follow suit.
As a result, new trends and strategies emerge every year to apply to marketers. Consumers’ tastes are changing day by day, which means that the best marketing tactics are also constantly changing.
The key to success is informing yourself and allowing your marketing strategy to be flexible. Given the frequency of change in the business world, your marketing plan should not be static and secretive. Don’t be afraid to jump in a new direction, you never know the perfect strategy for your business.