Facebook and Instagram ads for beginners

Facebook and Instagram ads for beginners

After Facebook’s acquisition of Instagram, the Facebook ad network, which has grown well, has become a large ad network serving in every country. Having a successful and unobtrusive advertising experience, Facebook Ad Network has successful targeting options and different bidding strategies, as well as being the most preferred advertisement by all large or small businesses and individual users, thanks to its integration with many companies. Other third party tools. became one of their networks. How do you advertise on Facebook and Instagram? Why should we prefer Facebook and Instagram ads? What are the advantages?” In addition to questions like these, you will also learn what you need to do to advertise more successfully.

social media ads Facebook and Instagram ads for beginners

Why do you prefer Facebook and Instagram ads?

While Facebook serves 2.4 billion users in the world, Instagram serves more than 1 billion users and it is possible to reach a third of the people in the world using these platforms. Professionally, it can connect to mobile applications and websites and has the opportunity to improve business advertising with the data collected from it. On these platforms, more successful targeting is possible as each user is segmented according to demographics, interests, and behaviours. With deductive reasoning, you can break down ad targeting as follows.

  • Users all over the world
  • female users in Turkey
  • Female users under the age of 30 in Turkey
  • Married female users under the age of 30 in Turkey
  • Married women and children under the age of 30 in Turkey are non-female users
  • Users under the age of 30 in Turkey, married without children, who are interested in Survivor
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We can say that it is a successful ad network because it allows narrow targeting as well as broad targeting. In addition, we can say that the wage policy is preferred because it appeals to corporate and individual segments.

What are the advertising prices on Facebook and Instagram?

Ad pricing and prices on Facebook and Instagram are slightly different from traditional ads. During advertising, the goal of the advertisement is determined first and then the budget is determined. Then the bid strategy is followed. Ads are priced in an automated system like an auction. Your ad will receive impressions within your budget. You will never spend more than the budget you set. Pricing also varies according to ad types.

If you are going to advertise to raise awareness, you will be charged per thousand impressions, so CPM is CPM in short.

If your goal with advertising is to bring visitors to your website then CPC comes into play and you don’t pay for everyone who views the ad, you only pay for the people who click on the ad, this pricing metric is cost per click or CPC for short.

If the purpose of the ad is to sell products on your website, the fee will be for each sale you make from that ad. In this, the cost is calculated using the cost per procedure (CPA) method.

Another advantage of Facebook and Instagram ads is this pricing policy. The increase in purchases made in your store as a result of the advertisement you place on TV does not matter to the TV company, and you will continue to pay the same price in every way. But this is not accurate with Facebook and Instagram ads. If you don’t make any sales as a result of an ad being for sale, you don’t have to pay any fees.

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facebook ads Facebook and Instagram ads for beginners

What are featured ads on Facebook and Instagram?

If you have a Facebook and Instagram business page, you will be presented with a quick ad suggestion to feature it. It is not possible to make detailed targeting in these ads. Your message will be featured so that it reaches more people within your budget. An ad target cannot be set. It is preferred by companies who want to gain more followers, gain likes or advertise the post to more people.

How do you advertise on Facebook and Instagram for beginners?

To advertise on Facebook and Instagram, you must first open a business account on Facebook from within your personal Facebook account, then open an advertising account. Ads placed on Facebook and Instagram are managed from this Facebook ad account. After opening these two accounts, you must link your Instagram and Facebook pages to these accounts. Once your Pages are linked, they will go through a short approval process. This approval process can take up to 72 hours. If you have a website or mobile app, Facebook will ask you to put a code on your website or mobile app to identify them to Facebook. After completing all operations, you are ready to advertise.

Ads on Facebook and Instagram are implemented in 3 stages.

  1. Create a campaign
  2. Create an ad group
  3. Create an ad.

You can create more than one ad group in a campaign. In addition, it is possible to create more than one ad within an ad group. You can set your budget at the campaign level or at the ad group level. If you set your budget at the campaign level, it won’t be distributed evenly across ad groups that you create. Whichever ad group performs better, Facebook will automatically assign more budget to that ad group. This budget is defined while your ad is running.

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Your ads go through an approval process before they start showing. This approval process will consider whether or not your ads are a legal issue. In addition, Facebook also checks if doing so violates the Facebook Advertising Policies. If there are any issues, your ad will not be approved. Also, a little bit of information you shouldn’t forget: the photo you advertise on Facebook and Instagram must contain a maximum of 20% text. Images with more text are not approved as ads. For this reason, you may need to verify your photo on Facebook Facebook Text Overlay Tool before placing it as an advertisement.

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