Traffic analysis is very important for many websites, including e-commerce sites. thanks to traffic analysis; It is possible to access reports such as organic traffic, audience acquisition statistics, conversions, and target audience analysis. The analysis tool called Google Universal Analytics was generally used to access the reports. However, Google Analytics (GA4) has been used recently. You can find out what you need to know about Ga4 in this article.

What is Google Analytics 4 (GA4)?

Google Analytics 4 is one of Google’s analytics tools, which prioritizes data privacy and is powered by artificial intelligence. Since it is powered by artificial intelligence, it can produce effective predictions. In addition, given the recent security sensitivity, GA4 is an analysis tool that focuses on data privacy, and is favored by many users.

How to install Google Analytics 4 (GA4)?

E-commerce companies, who want to stand out from their competitors in the rapidly changing internet world, are trying to keep up with developments. Many companies in this effort, “How to set up Google Analytics 4?” he asked the question. By reading the rest of the article, you can get to the stages of installing Google Analytics 4 (GA4). Here are the steps to install GA4!

1. Sign in to your Gmail account at Analytics.google.com.
2. Click the start measurement button on the next page.
3. When you click this button, it will ask for your Google account name to install GA4. At this point, you can complete the step using your company name.
4. After completing the relevant step, click the Next button. In the next step, Google asks you to create a Google Analytics 4 site; Complete information such as reporting time zone and currency.
5. Start creating the Universal Analytics property along with the GA4 analytics property by clicking on “Show advanced options” as shown in the image
6. At the current stage of installation of GA4; Fill in information such as industry, business size, and reason for using analytics.

After these stages, the installation of Google Universal Analytics and Google Analytics 4, GA4 will be completed. When the installation is complete, you can start using it by adding the tracking ID to your site.

How to migrate from Google Analytics to GA4?

For those with an existing Google Analytics account, you must follow a few steps to switch to GA4. Steps to follow to switch from Google Analytics to GA4:

1. First of all, you must log in to the admin panel with your Google Universal Analytics account.
2. When you log into the admin panel, you will see the Universal Analytics admin console. Click on “GA4 Setup Assistant” under the “Location” column here.
3. When choosing the property, select the Google Analytics Universal property and click on the Get Started Here button. Once you click on it, the property creation screen will appear. Click on the Create Property tab.
4. Browse your GA4 property by clicking on the Create property button. Click the Setup Assistant screen in this section.
5. Click the arrow next to Data Streams.
6. After all these operations, you will see the GA4 Measurement ID. By adding the GA4 Measurement ID to your site, you can use Google Analytics 4 as an analysis tool.

Traffic analysis is very important for many websites, including e-commerce sites. thanks to traffic analysis; It is possible to access reports such as organic traffic, audience acquisition statistics, conversions, and target audience analysis. The analysis tool called Google Universal Analytics was generally used to access the reports. However, Google Analytics (GA4) has been used recently. You can find out what you need to know about Ga4 in this article.

Features of Google Analytics 4 (GA4)

• GA4 brings convenience to its users as it provides the opportunity to access aggregate analysis reports on both the website and the mobile application.
• GA4 is very interesting for users who want to report on the performance of a website or application in one place. Thanks to the built-in application and web view features, it is possible to access reports from one place.
• GA4; It provides a report based on artificial intelligence and machine learning. in these reports; Provides useful insights on many topics such as disruption potential, conversion potential, and revenue forecasting.
• With GA4, Google has now left the session-based data model behind. with GA4; Moved to the event-driven data model. Google Analytics 4 event parameters; Parameters allow measurement of statistical metrics such as page views, number of users, and sessions.
• GA4 is a very advanced privacy analytics tool.
• in traditional analysis tools. There are three levels of ranking: account, site, and profile. However, there are only account and property levels in GA4.

Easily perform a detailed analysis of your site with smart commerce

When you set up your site by selecting Smart Trade e-commerce packages, using analytics in the Smart Trade infrastructure; You can easily analyze your target audience, product and location. You can get help from the professional staff at Smart Trade to make a smart difference in the world of e-commerce.