How does artificial intelligence affect digital marketing?
Artificial intelligence plays an important role in marketing today. Artificial intelligence has become an essential part of digital marketing strategies and has proven to be a successful tool. Marketers are increasingly willing to use AI because it makes their lives easier. If you want to know more about artificial intelligence, you can have a look at the article on artificial intelligence.
The basic principles of marketing may remain the same, but our marketing methods continue to evolve. And again, we are entering a very advanced marketing era. The development of digital technology has been a huge boost to the marketing industry making it more interesting and effective. Now, this digital technology along with artificial intelligence is taking marketing to a whole new level and we are going to talk about it in our article.
Personalized content and product recommendations
The recommendations on YouTube, Facebook, Twitter, Amazon and other major social media platforms and e-commerce sites may surprise you. The underlying technology here is machine learning (a branch of artificial intelligence). The machine reads people’s likes and dislikes based on their activities. This will become more useful as the technology matures. This is important because suggesting the right products to the right customers at the right time on digital platforms makes a huge difference in sales. According to a recent study, 35% of products purchased on Amazon come from AI-based product recommendations. This is a third of the revenue that Amazon earns. What’s impressive is that Amazon didn’t have to invest large amounts of resources to increase sales. This was done with the participation of existing users across the Internet. Digital marketers can and should follow suit.
Some companies need customized email marketing campaigns where they can manage ROI and build business with the help of technology and without human involvement. This can be achieved by using AI-based platforms and AI-powered tools. AI technology can analyze user behavior and preferences, as well as scan and analyze large data sets. With the help of AI, you can get data-driven consumer behavior insights in minutes. Plus, you can perform A/B testing more efficiently with AI-powered platforms.
Chatbots or chatbots are another good example of artificial intelligence in digital marketing. Most companies use chatbots to interact with users. Chatbots are revolutionizing the face of customer service and support. It’s a very common sight today to see the chat pop-up in the bottom corner of a website. This technology is based on machine learning technology to serve customers better.
This is an excellent invention and provides personalized user experience by answering open questions with the help of artificial intelligence. Businesses use chatbots to answer simple questions and inquiries instantly. They constantly learn from customer responses and expand their knowledge base to better answer future questions. It’s available 24/7 and is a great way to use machine learning to improve your service without waiting for customers.
SEO (Search Engine Optimization)
SEO is directly affected by artificial intelligence. Artificial intelligence inventions such as Google Voice, Alexa, and Siri have a huge impact on searches and search engine results. Google RankBrain uses its first machine learning algorithm to carefully sort search results by search intent. RankBrain is a machine learning system used to process unknown and unique queries and associate them with existing searches to provide users with more relevant search results. Essentially, RankBrain uses information from search data to predict the intentions of searchers when they enter a search query that has not been used on Google before. RankBrain’s AI-like capabilities allow it to skillfully solve new problems, unlike traditional algorithms that are sometimes hooked on new queries. If you want to know more about Google RankBrain, you can take a look at our RankBrain article.
Artificial intelligence in digital marketing promises to remove the entire workforce from web design. AI powered website design platform The Grid can design a website for you based on user data and how they interact with your content. With The Grid, the only thing business owners need to work on is website content. Everything from the colors to the buttons is taken care of by AI designer Molly. Just like Alexa and Siri, people can talk to Molly to discuss their website design. Website owners can expect to finish their website design faster by using the network. For now, most of these AI powered websites are still at the beginner level. However, you can expect it to become more useful and effective in the coming years.
With the rapid developments in technology, customer expectations have also become very high. Therefore, a smart business owner must strive to truly meet customer expectations. Additionally, since digital marketing is a dynamic industry, someone in the industry must be willing and passionate about adapting to the changing professional landscape. Artificial intelligence is also an innovation in this field and it is a development that continues to show its impact and it is very useful to follow it closely.