How to price a website for sale .. and my personal experience in selling!

How to price a website for sale .. and my personal experience in selling!

After spending a lot of time and effort on your website, you might be a little tired of the upkeep and wondering what the ultimate goal of your website is.

The answer may be Sell ​​your website at the best price. Or maybe you just need to take some time to focus on other projects and let go of sites that distract you like I did and it was a really wise decision.

Before you do anything, you should ask yourself some important questions like “ What is the value of my website ?” And the ” What is the best way to price a website for sale? ?” And the ” What is the method of selling a website? ?”

This article aims to help you answer these questions so that you can turn your website into a solid financial investment and be able to Selling the site for real value That he deserves for the investor who appreciates it and sees in it a successful project when he buys it and touches it. I will tell you my personal experience selling a website that I developed over two years for $33,000. Let’s Begin!

When should my website be sold?

There are many good reasons why you might want to sell your website:

1. Reached the ceiling

You may feel that your site has reached its full potential, both in terms of income and traffic. If you don’t see yourself getting more out of your website – or you don’t want to put in the effort required to break the competition’s threshold – it’s time to move on to selling the site and trying another new one.

2. It keeps you bored

You may get bored with your current location or feel frustrated that it takes up your time and resources and you don’t see it as fulfilling your personal dreams. A website that you may have been passionate about for a number of years may be less relevant now. It is better to move forward with the idea of ​​selling the site than to hold on to the past that does not make you happy.

3. Investing in other projects

Even if the website is very successful, you may be tempted to shell out money to move on to other, bigger opportunities rather than starting over from scratch. It can be very rewarding to take your experience and success and put it into a powerful new project.

Whatever the reason, if you choose to sell your website, you need to know how much it is worth.

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What is the value of my website?

It’s hard to say exactly how much you’ll get from your website if you sell it without an appraiser, but there are different ways to get a general idea of ​​what to expect.

A common rule of thumb is to double your monthly earnings in 24-36 months. So, if your website brings in $1000 per month, you can expect $24,000 – $36,000 to sell. But it’s not a general rule, from my personal experience selling Animal.Direct on Flippa even though his monthly revenue is $600, on average it sold for $33,000.

animal direct website selling proof

Of course, there are many factors that determine the value of a website. Net profit, long-term earnings, and revenue streams are all important considerations for a potential buyer. Websites that bring in a lot of organic traffic as a result of SEO efforts, like in my case, are often worth more than those that rely heavily on paid advertisements for their visitors.

To get a more accurate idea of ​​the value of your website, you can use Website Value Calculator or Website Price Evaluation Tool To determine the indicative price based on all possible factors.

Website Price Calculator

There are many options available for website valuation, website price calculators and online business valuation tools and some require more information than others. For this reason, you are likely to get some inconsistency between the results.

Try two different calculators to get a good idea of ​​the value of your website but keep in mind that any number is just a guide. A real buyer may offer more or less if you decide to sell.

Website value calculators tend to work in a similar way, requiring you to enter certain information about your site to determine the directory value.

Here are two ways to calculate the value of your website, one based on your site’s reputation across search engines and the other based on accurate information you provide to them about your site:

1. Flippa Business Valuation Tool

Flippa gives you The most accurate assessment available on the market in minutes. Its 6-step process is straightforward and takes just a few minutes.

You are required to enter your website details, including your name, email and phone number, before you can access the report.


Website Value Calculator It estimates the price of the site by entering the link only, and the evaluation is based on the prevalence of your site in search engines and estimated visits only.

How to sell your website

Now you know how much your site is worth. The next natural question is: Where can you sell it online?

Buying and selling websites is a very similar process to buying and selling real estate. Locations are like physical addresses on Earth. Therefore, it is a good idea to use a professional service. There are several platforms for this purpose and I will explain the one that Flippa has dealt with because I do not like to talk about things that I have not personally experienced.

Where can I sell my website?

As with any sale, it is extremely important to make sure your website is being sold through a safe and respected website selling broker to avoid issues.

By working with a professional company that has a lot of experience in website sales, you can ensure the best price, smooth transactions and from my experience with the platform Flippa You can start listing your site And you are assured. As for the steps, they do not need much detail. Philippa will ask you for a link to the site and specify its type, is it a blog, an online store, a SaaS web application site, or an affiliate marketing site, and then he goes with you in several steps to collect information and then use this data and compare it with his inventory of projects For the deals that are finally done gives you the estimated value with the highest possible accuracy.

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Once you know the value of your site, you may want to take the next step to sell, Flippa describes itself as “the #1 platform for buying and selling businesses”, and for mega projects it has a guide for business intermediaries They are trusted, showing their geographic locations, specializations, and price range for the businesses they represent. You can then list the details of the site you wish to sell with your chosen broker through Flippa account.

4 Tips for Selling Your Website

Unfortunately, selling your website is more than just domain and business value if you want to get the best price. There are a few steps you should follow to make sure you get the best deal when it comes to selling your website and business:

1. Think about the long-term value

Most business value calculations are based on profit. This is useful in terms of arriving at a reasonable monetary value, but it does not take into account the long-term value of your business.

Revenue growth, social media presence, or search visibility are additional factors that show the value of a website in non-monetary terms. Your website’s continued growth will lead to more revenue and increased brand awareness, making it more valuable.

2. Understand the target market

As with any other sale, it’s important to know your target market: what they want, what they can afford, and how to sell to them.

You might take a different approach to selling an e-commerce site than a content-based website (blog), and expect to attract different buyers. This is the area in which hiring a professional broker will benefit you, as they will have the experience and contacts needed to deal with the right market in the right way and at the right price for a clear, pre-agreed commission.

3. Find other website sales

If you’ve never bought or sold a website before, you probably won’t know how much money you’re likely to make selling a website.

Find similar sites on Flippa In your field of business or other similar companies. This will give you the most realistic expectations as it is based on real experience rather than algorithms and multipliers. Besides pricing, you can learn more about what information to include in the listing and which selling methods to use.

4. Show your website to the right people

While there are many auction sites available, not all of them offer the same service and not all of them are suitable for your website.

Where possible, choose the largest and most popular sites that have a long-term reputation. However, it should be noted that a large audience is not always the best audience. If your business is a good fit, it may be best for you to contact a broker who has experience and contacts in the sector.

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3 mistakes to avoid when selling your website

When it comes to selling your website, there are many pitfalls that could cost you less money selling than your website is worth or lose the sale altogether. When I was trying to sell Animal.Direct I got offers for $6000, imagine that and eventually sold it for $33,000.

1. Focus on meaningless stats

Bringing excitement to your site’s sell offer page with great stats is a good way to attract potential buyers. However, be careful to include vanity metrics that don’t really mean much when it comes to business performance like traffic without indicating how you’re benefiting from that traffic.

Be transparent and only provide real stats, even if it is less impressive because fake stats will alienate real buyers, don’t worry they will appreciate it even if it is low because they definitely have a plan to increase these stats. Focus on your site’s sell offer page on the strengths, achievements, and data that are most attractive to your business. Do not hide the negatives, but make the positives clearly visible because they are what the investor or buyer will depend on to start from them towards developing the site.

2. Avoid focusing on the short-term trend

You may have heard that creating a website dedicated to the latest trending topic like pandemic sites is a good way to make money fast in the short term. People often buy a domain just to put up some hasty pages so they can sell it while the topic is still relevant and will fade after a while and real investors are often aware of this.

This kind of low-effort, low-quality site rarely makes money in the long run. If you are looking to make a worthwhile profit by selling websites, focus on the long-term potential of the site rather than short-term hype. It takes more time and effort but this will translate into more sustainable value and significantly more selling opportunities.

3. Neglecting your website before selling

It may seem counterintuitive to do a lot of work on something you’re looking to sell, but doing so will help you negotiate a better price. Think of it like renovating a home before selling.

Optimize everything possible on your website, from search engine optimization to monetization and lead generation strategies. Unoptimized websites can be a bargain for buyers, as they can buy a non-optimized website at a lower price and put in the effort themselves to increase profits with a little work. Make sure that you make the most of your site’s potential.

Selling your own website is a big consideration and it’s worth doing as much research as possible before starting with the idea of ​​selling.

With this, I have explained how to know the value, capabilities and market of your website, and the best way to sell your website to ensure the most successful sale. If you seriously think about it you can Start listing your website for $25 on Flippa The choice is between a fixed price or an auction and I like the auction that starts at a value of $1 without specifying a maturity price, and that’s what I did when I sold my site

I wish you all the best in your next deal.

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