Mobile applications are a world that will bring your company success if you enter it carefully – our business
Achieving success in the market, is something that many people struggle for, globally, and in all the languages you can imagine. What distinguishes the successful from the unsuccessful in the market is the interest in the audience, regardless of the quality of the products or the experience they offer; What really matters is how you communicate with your customers. Humanity began communicating with paper messages, then computers, and later mobile applications swept the whole world and became the first and last destination for people to communicate with each other.
Today we highlight the importance of mobile applications in our world, specifically for your small world as a merchant, marketer, athlete, technologist, or any other specialty. Please note that the article also includes some simple caveats for diving into this world without getting drowned!
Everywhere and all the time
Mobile apps are exactly like the device on which they are installed; It can be accessed anywhere and at any time with just a push of a button. The application is able to include a set of visual, sensory and auditory factors in a way that attracts the customer and locks him inside for as long as possible.
The customer sitting inside the application does not necessarily result in a purchase. Rather, the important thing is the familiarity that is gradually launched and refined between the client and the application, just by opening it from time to time to browse or do any simple work. This familiarity with time translates into sales if aspects of the marketing process are complete, such as quality products, excellent customer service, etc.
At Software, we are keen on designing, programming, implementing, following up and updating mobile applications to comply with all devices and needs. This is because we take the user experience into account, consistent with research studies of the application before launching it, and also what competitors are offering in the arena.
Mobile apps cement the brand in the minds
What mobile apps outperform any other marketing medium are icons!
Any application that contains an icon, that is, a shape that appears in front of the customer at all times as long as the application is installed on his mobile phone. An icon always reflects the brand. It is often the official logo of the company, or a distortion of it in a way that makes it more acceptable to the eye, and here we come to a very important point.
The designer implementing the app icon must keep in mind that the customer is always fickle, installs a lot of apps, and has no loyalty to one brand for a long time. It is for this reason that the icon is designed with dazzling colors and plain simplicity. This is to make it like a visual candy that the customer always wants to be in front of his eyes, even if he has no intention of opening the app in the first place.
Do’s and don’ts with mobile apps
Look at what the market needs, not what you need
Put your vision into all the mobile apps you want to design; It is essential. But do not overdo it, that is, do not control the technical and practical taste of those who implement the project.
- Have specific brand logo colors you want to put in every corner of the app? No problem at all.
- Do you want to put certain buttons with functions that fit your imagination of the customer’s path in the application? Very cool.
- Passionate about editing drafts and editing everything and anything? normal thing.
But beware of limitation, let the experts do the work and adjust as you see fit.
Design your app for the millionth customer
Mobile apps are designed to serve the millionth customer, just as they serve the number one customer. That is, the design must take into account the absolute efficiency of all aspects of design, programming and implementation. As if the million customer will get the experience of the first customer.
Some believe that the millionth gets a better experience through good updates and bug fixes with previous customers. But the truth is that implementing this strategy ensures that you pour effort, time and money to create an exceptional application from day one.