The most common mistakes made by online store owners
Let’s assume that you have completed all the shortcomings required to create an online sales site and make online sales by working for a long time and that you have made your first sale. Now, creating an online sales website has gone beyond plan for you and become a reality.
However, when you focus on the online sales figures, you can see that things are not going as well as you thought because the intensity in the early days has gone down and other issues are concerned. Online sales numbers may not be as high as you think, and building an online sales website may not seem like a profitable business. Many entrepreneurs who have set up an online sales site may not have patience at this point and may fall into despair or even close their e-commerce site. So, how do you understand where you made a mistake before the situation reached this point? Here are the most common mistakes made by online store owners…
1. Complex payment process
Complex payment processing is one of the reasons that negatively affect sales on e-commerce sites. According to research, the more steps required to make a payment on an online sales site, the lower the percentage of consumers who prefer that site. For this reason, it pays to keep the checkout part as simple as possible in order to keep the sales numbers of the online sales website you want to set up high.
2. The search option within the website is not working properly
Potential buyers visiting the site cannot easily access the product they are looking for, which can negatively affect sales. You can use detailed search filters on your e-commerce site to make it easier for your visitors to find the exact product they are looking for. For this, it may be beneficial for you to use e-commerce themes and designs that work smoothly and are suitable for your suite of products.
3. Poor quality product images
The poor quality and incomprehensible images you sell on an online sales site may lead consumers to prefer sites with better visuals. For this reason, you need to make sure that you use high-quality images on your e-commerce website in order to present the products you are selling to buyers in the best way.
4. Inappropriate product descriptions
The fact that the products for sale are not explained accurately and clearly enough to potential buyers also leads to lower sales percentages. Nowadays, many users who shop online do extensive research about the product they are looking for, and detailed product descriptions can increase the percentage of preference for e-commerce websites. For this reason, entrepreneurs who want to set up an online sales website need to do a detailed study on product descriptions. How do you explain the product to the customer who visits your store and how do you emphasize its features. You should do the same on the online sales site.
5. Limited payment options
There are many secure ways to pay online. While some users prefer credit card payments, some users may prefer prepaid systems such as PayPal. The e-commerce payment options they offer can help you expand your customer base. You can increase the sales of your e-commerce website by making sure that the popular online payment options are available on your site.
6. Incorrect disclosure of freight charges
Not clearly indicating which shipping costs are reflected in product prices before the sale takes place can undermine trust in your site. Users want to clearly see the price they have to pay before purchasing the product. An increase in the amount paid due to shipping costs that are not clearly stated enough may result in lower sales.
7. An incomplete and insufficient e-commerce site
If you want to build an online sales website and earn e-commerce income, you can succeed by avoiding the six basic mistakes we mentioned above. But if you have an incomplete and insufficient e-commerce site, you may not be able to fix some of these errors. In addition, and most importantly, you must choose a good e-commerce software in order to use your team’s workforce efficiently and work more actively.
The features included in the e-commerce packages were formed from Go Start Business, which has provided services to more than 60 different sectors so far, with years of accumulation and experience. You can check out many of our features that will make your job easier that you are not even aware of.
These were the most common mistakes made by online store owners from our experience. I hope you found this article useful.