The most important meta tags and their importance in SEO

The most important meta tags and their importance in SEO

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Meta tag is a language (HTML) that describes some aspects of a web page’s content. The information you provide in the meta tag is used by search engines to index a page so that a person searching for the type of information on the page can find it. The meta tag is placed near the beginning of the HTML file in a web page as part of the title.

There are several types of meta tags (meta tags), but the most important for search engine indexing are the keyword meta tags and the description meta tags. The meta tag lists the keywords or phrases that describe the contents of the page. The meta description tag includes a brief, one- or two-sentence description of the page. Search engines use both keywords and description to add a page to their index. Some search engines also use description to show the searcher a summary of the page’s contents.

Although most search engines also use the contents of a page as a means of determining how it will be indexed, the web page builder must make sure to include meta tags with appropriate keywords and descriptions. A well-written meta tag can help a page rank at the top of search results.

Explanation of the meta tag (Meta Tags)

Meta tag is one of the most important SEO factors. Every SEO expert should know it well. Is meta tag factor in Google results ranking? Is it important? What effect does this have on your site’s SEO?

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Meta tags or meta tags have been around for several years. They have been a huge part of search engine history. It was identified as a ranking factor before – until people started exploiting its use to get first places. Then, Google chose to keep the meta tags outside the ranking factors. But that does not mean that it is no longer important. Meta tags still play a huge role in your site’s SEO.

The meta tags are the hidden words in your code. People browsing your site will not be able to see them. It is, as Danny Sullivan puts it, a “legal” way to hide words in web pages for search engines. Search engines still read it to get a simplified, summarized idea of ​​what your site is and what exactly your keywords are.

The meta tag is located inside the html header area, or what is called the head area. These tags are what you should learn after you are well familiar with HTML tags.

Is meta tag important for SEO?

Yes, it is important, but not all of them. One of the goals of this article is to clarify meta tags that can help improve your search engine rankings.

If you want to know if a particular page is using meta tags, just right-click anywhere on the page and select View Page Source.

A new tab will open in Chrome (in Firefox it will be a popup). The part at the top, or “head” area of ​​the page, is where the meta tags will be.

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Top 5 most popular SEO meta tags

Page title tag | Title meta tag

The title tag specifies the title of the web page. Title tags are displayed in search engine results pages (SERPs) as the clickable title of a particular result, and are important for ease of use and improved visibility in search results and social media posts. A page title tag is intended to be an accurate and concise description of the page’s content. Address should be between 50-65 characters long, including spaces and periods.

Page description tag |Description meta tag

The description tag provides a short description of what the web page contains. The meta tag is one of the most important SEO tags, this line is one of the most important tags and even factors that the search engine uses to rank your page in search results. Descriptions must be between 150 and 160 characters long, including spaces and periods.

Tags tag | Keywords meta tag

Keywords separated by commas help search spiders understand the description of what the page contains. Due to abuse, many search engines, including Google, no longer look at keywords. Many sites, including Seostars, no longer include the keyword meta tag on any of their pages.

Author’s tag | Author meta tag

It is a tag that contains descriptive information about the author of the article.

Content language definition tag | Content Language meta tag

An identifying tag about the language in which the page is written, in this case the Arabic language. You can change the language by replacing the word arabic with the language of the page.

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Can anyone create a meta tag correctly?

Meta tags are often added by an SEO expert, but can be completed by anyone with a good understanding of SEO best practices. Content management systems (CMS) such as WordPress and e-commerce platforms make it easy to change meta tags.


We’ve talked about the ways meta tags can have a real impact on your visibility in search engines. Briefly:

  • Title tag alone can affect your search engine ranking.
  • Meta tags may encourage users to visit your site.
  • The description tag could be “advertising text for your article in search results.”
  • Keyword tags are ignored by most search engines.

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