Tips when hiring an advertising company on Facebook
Perhaps after reading “When do you need a company to manage your Facebook ads? “I realized that you needed to hire a professional company to manage your Facebook ad account, however before you commit to paid Facebook ad services, here is a quick list of some of the best qualities you should look for when hiring a Facebook ad company.
1. Facebook Certified Advertising Company
launch Facebook Blueprint Certificate In 2016 as a way to establish a consistent level of quality for advertisers, Facebook provides a series of three online tests that must be taken in order to obtain certifications in media purchasing and media planning, and the tests have been written in a way that requires a person to have a great deal of knowledge on an advertising platform Facebook combined with a solid understanding of practical use cases.
If the company you want to contract with doesn’t have this certification, it’s a sign that they’ll use your Facebook budget as tuition, and the way to avoid this is by choosing a Blueprint-certified agency.
2. Monthly contracts
Many advertising agencies require a minimal amount of commitment to work with, and this stems from the argument that it takes time to set things up and see what works.
Although this seems reasonable at first, this can cause some problems if their results are sub-par, causing you to pay for their unsatisfactory services for the next few months.
As the paying client, you should have the right to leave the agency at any time and for any reason, so the agency should focus on helping your business every month, not trying to limit you to long-term contracts.
3. Simple Contracts
Most advertising agencies have long contracts filled with legal jargon that will confuse you, and faced with a contract like the one described you may easily lose or misunderstand important points that could put your company at risk.
Your agency should be able to offer you a short, concise, and easy-to-read contract where you know the exact terms and conditions involved in working with your new partner.
If your contract is longer than three pages, tell your agency that you will not sign until you provide a shortened version.
4. No registration fee
The dirty little secret in advertising is that subscription fees are usually used for sales agents’ commission, meaning that the subscription fee in your account goes to the person who answers all your inquiries, and who made you sign the contract.
You can often avoid this by going directly to the online registration process, as most companies don’t charge customers who visit their offices, instead removing every hurdle so customers can purchase their product or service.
Working with an advertising agency is a long-term commitment, and you don’t have to pay a fee to start working with them.
5. Clarity on prices
If the advertising company is not clear about their prices and fees, then that means that their prices are flexible, and they will start with the highest prices possible. Similar negotiations will then begin with a used car seller until the two parties agree on an amount that is appropriate for both parties.
The downside to this approach is that apart from the negotiation, you are likely still overpaying for their service.
If a company is indecisive with regard to its terms, then it is indecisive in its business, and the existing agencies must be able to explain all of their prices on a single sheet of paper.
6. Quick reply
In the digital age, things move very quickly, and ads are created, improved, and changed quickly, resulting in more efficient ad spend.
When looking for an advertising company, see how long the agency takes to respond to your emails, you should look for agencies that have the ability to respond within 24 hours (or less) per email, and if it takes more than 24 hours, you should continue Looking for another company.
7. Owning advanced technology
Depending on what you want to do, there are many systems and tools to help achieve maximum results.
Some agencies have built their own in-house technology while others use third-party technology, and advanced technology is especially important when it comes to social ads like Facebook, Instagram, YouTube, Snapchat and Twitter, you need experts who can manage these tools and make sure you get the The best possible results.
8. They have a blog
Often, companies will hire an agency to oversee all aspects of their advertising campaigns while others will hire specific people for each task.
You can find specialized companies on certain platforms such as Facebook or Instagram, whereby hiring an expert will ensure that your money is well spent, and you will avoid wasting time and money.
You will also be able to learn about the company’s experience through their blog. Find an agency that has a blog that presents current trends and news related to their field. The ad company that has a blog shares valuable information with the audience, and keeps clients informed so they can make wise decisions about their campaign.
9. Award winning companies
You should always look for award winning companies, award winning agencies showcase their amazing creative team that is way above their competitors, however it is important to note that there are quite a few award ceremonies for actual results and return on investment.
10. Company work team
Many companies hire specialized advertising firms because they want all the work to be done by experts, which is a great approach, however beware that some agencies don’t do the projects themselves.
Some agencies often give work to a developing country and raise prices to receive more profits. Our advice to you: ask your agency if the team working on your account is located in your country, as this will ensure that there are no problems with time zones, language or communication barriers.
If you don’t have amazing videos, gifs, and other visual content, you won’t be able to experience all the benefits of Facebook ads in business growth.
When choosing an advertising company, consider the creative options they offer, and does their ad agency offer copywriting and video editing services at no additional charge? Are the creative materials produced by the advertising agency of good quality? Remember that ads with an engaging story, copy, and eye-catching images attract the most attention and results.