I depend Merchants, marketers and businessmen In all fields On Up-selling and Cross-selling strategies to increase revenue from each customer.

Alternative Selling = Up-selling

cross-selling

If you do not use these proven tactics in time, you are missing out on the best chance of making more money and establishing trust with customers. In this article, I will explain in Arabic the difference between alternative sale and cross selling And give some suitable examples to understand how these simple ideas can bring great additional profits for your company.

What is cross-selling?

Concept cross selling It is to encourage the customer to spend more money by purchasing additional items that may complete an initial purchase he started.

Such as: Remember the wireless headphones you wanted to buy? Directly below them on the product page, images of accompanying items such as the earphone case, ear hooks, or AirFly transmitter may be displayed.

In many cases, cross-selling involves buying the products you need (such as a case of AirPods). A skilled salesperson (or a web store that offers cross-selling recommendations) can help ensure an additional purchase is made to your store.

What is up-selling?

It is easy to confuse cross selling with swing selling. Substitute selling is a marketing ploy used to get the customer to spend more money by buying an alternative to the product they are trying to buy.

Such as: When you add a product to your cart, the web store can offer to extend your warranty in order to effectively protect your product against something going wrong. Yes, a security plan is one of the upselling scams.

So, how does it work? If you are buying something expensive, it makes sense to protect it from damages such as liquid spills and electrical strikes. You hope you never break your smartphone, tablet or laptop, but accidents happen to all of us. Accidental damage protection brings you peace of mind. This method is very powerful and effective to increase sales

How is swing selling different from cross selling?

Alt selling and cross selling are very powerful tricks in marketing as the salesperson inspires the customer to spend more by Purchasing after-sales services or upgrade version of the product in case of replacement sale or Related Products/Accessories when it comes to cross selling. This not only increases sales and revenue online but also provides maximum value to customers and they are happy.

See the comparative chart for clarity. The following is a brief presentation of the differences between selling and cross-selling in English due to the difficulty of translating them without prejudice to their meanings:

Read also How to design and create a professional online store from scratch – a comprehensive guide

What are the benefits of swing selling and cross selling?

Cross selling has many benefits for retailers including:

Increase revenue By 35% on average.

It introduces new products that some of your customers are not aware of.

Increases the level of customer satisfaction with your brand.

Builds customer loyalty.

What are the overall benefits of incorporating selling technology into your sales strategy? Sales have the following benefits:

Deepen the understanding between your brand and your customers.

It helps your company to have a longer customer life.

Improves the experience of existing customers.

How to put these strategies into practice?

Many merchants do not have the skills to build alternate selling and cross selling processes in their online stores. Therefore, asking for help from a programmer specialized in the same industry on which your store is based is a good idea, for each platform there is a ready-made software that easily achieves this goal.

Before I say goodbye

Sometimes the line between swing selling and cross selling is blurred. But in any case, product selling recommendations in both cases are one of the easiest ways to increase conversion rates and average order value, expand the capabilities of your e-commerce platform, and deepen your relationships with your customers.

Plus, it’s so easy to implement that it doesn’t make sense non his experience. All you need to do is install, setup and run. It will only take some time the first time.

good luck!