What is Content Marketing | The basics of entering the field of content marketing
Content marketing …. E-marketing (or so-called digital marketing) has surpassed traditional marketing methods that are limited to carrying bags full of goods and placing them in front of stores, customers, etc. Customers only need to click a button to search instantly.
Content marketing is the most common type of e-marketing today, as we all know it can express the identity of many companies, promote them, and create their own names in the market, and it is also considered the strongest in competitive marketing methods.
Definition of content marketing
Haven’t you happened to go around websites or social media like Facebook or Instagram and other content.
And one of the articles talked about the best video games of 2019? This article will get users excited to buy one of the games mentioned above.
For example, when watching a certain TV series, you will notice that everyone in the series carries the same type of cell phone to attract them.
The viewer’s attention motivates him to buy this product, and the quality of the hero watch may also attract some viewers’ “brand attention” and other wearing habits.
Therefore, we can define content marketing as any free strategic marketing method that publishes valuable, meaningful, and consistent content (either audio or reading).
The purpose is to indirectly sell various goods and services.
when the company produces and provides educational or entertaining content to customers for free; They apply the benefit-before-interest rule.
Which allows customers or beneficiaries to make purchase decisions easily without hesitation, and allows the company to compete with other competing companies.
Also Read: What is Search Engine Marketing (SEM)?
The importance of content marketing
The idea of content marketing is based on an advanced basis, which is completely different from the traditional marketing methods that have become obsolete in our time.
Relying on traditional settlement activities alone can achieve a high percentage of sales, most of which are advertising activities.
However, due to the fierce competition between companies, most industries and fields have now changed.
Later, the art of content marketing was born, especially in developed countries.
By relying on this type of marketing, the company has achieved a variety of marketing objectives, including:
- Improve organic coverage.
- Introducing customers to the products and services offered by the company and how to use them.
- Increase conversion rate and increase sales volume.
- Building strong relationships with customers and gaining their trust.
- Spreading brand awareness.
- Reducing marketing costs in the long run.
Read also: What is digital marketing and how to learn it in 2023
Types of content marketing
One common definition of shopping is that it is any content that adds real value to consumers and is associated with goods or services.
And this concept is not different at all from e-marketing. So, dear readers, here are some examples of content marketing:
When you open a YouTube video, you’ll notice an ad appears before the video begins.
These videos are called “curved”. This advertisement is a type of marketing.
Because this idea is considered one of the simplest and most successful advertising campaigns offered on the Internet.
You can also use this method in the first step to learn marketing.
This type spreads with the proliferation of audio sites such as “SoundCloud.”
It may seem strange at first glance, but this type educates the audience about the product or service path in a different way.
You can use this genre as a great new way to connect with visitors and interested people, and you can also host some famous and influential people that people trust to build your website.
Content marketing has been considered one of the most important types of marketing in recent times, after the technological development that the world is witnessing.
You may also be interested in: What are the electronic payment methods and the electronic payment steps