What is video marketing? And what are its advantages?

What is video marketing? And what are its advantages?

With the decline in effectiveness of traditional marketing and the rapid increase in popularity of videos, video marketing is becoming indispensable for businesses and becoming more and more popular. You can review the infographic below to see the momentum video marketing has gained over the years.

According to research by the Aberdeen Group, marketers who use video increase company revenue 49% faster than those who don’t use video, and 95% of video marketers plan to increase or maintain their spend on video by 2020. Why is video marketing so demanding? In this article, we will talk about the factors that make video marketing gaining such momentum. First of all, let’s start with the following question:

What is video marketing?

video marketing; It is the use of video to increase awareness, build engagement, and increase sales. Video marketing is a digital strategy that combines the power of cinema storytelling with the convenience of social media with digital media analytics. Besides, video marketing is a very unique and important method in terms of information sharing.

What are the advantages of video marketing?

You can see video marketing almost everywhere on the internet. There are certain reasons behind this preference. We will tell you about it now:

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1 Videos increase conversion rates

The vast majority of online shoppers now look for product videos before purchasing a product, 90% of them say that product videos help in their decision-making process, and 76% of marketers say that videos help them increase their sales. (Source: Social Media Today) If you have a product or landing page that isn’t performing well, it might be time to add a product introduction or explainer video. In fact, adding a video to a landing page can increase conversions by 80%, according to HubSpot. Watching an engaging presenter in a video, rather than just reading the same information, can definitely influence buying behavior and converting a visitor into a customer. Therefore, videos should be seen as an investment. Communicating the right feelings through video is a powerful sales tool.

video marketing 1 What is video marketing?  And what are its advantages?

2 memorable videos

Studies show that the retention rate for both visual and audio information is over 80%. These numbers drop to 20 percent for visual information only and 10 percent for audio information only. Combining sound and image, and as a result, creating a video is a very effective and memorable way.

3 confidence building videos

Videos are your best bet when it comes to informing potential and existing customers about your product or service. 97% of marketers agree that video helps customers better understand their products. (Source: HubSpot) Nothing is more effective than taking a good look at the product you’re promoting, even its most descriptive version. It is better for corporate customers to post a video to promote the product rather than an article.

4 attractive videos

Video is a versatile and engaging content format that not only gives us a realistic picture of what is happening, which is why people prefer watching a video rather than reading a related post or article. We live in a consumer society and this consumption is happening very quickly. Consumers (especially Generation Z) prefer content that is fun, easy, and quick to consume. If you want to take a place in this consumer society, you have to follow the trend and adapt to it.

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5 Search engines love and support videos

Search engines love engaging content, which we already mentioned in the article above. Few things can make a long post as captivating and engaging as a video. YouTube is the largest search engine after Google. If you place your YouTube video alongside your website, your visibility and chance of being shown in searches will increase exponentially. Also, search engine bots can transcribe the audio of your video and present it to the appropriate audience. Moreover, if you promote your video via social media, your chances of being found will go up.

In this article, we talked about what video marketing is and its advantages. Video marketing is one of the hottest digital marketing trends in recent years and is gaining importance. Video is growing in adoption because it is engaging and fun, in part due to advances in technology, but also because it is easier to consume. Creating marketing videos for your business requires creativity and knowledge of human psychology. The combination of these components makes it possible to create real content and advertising miracles at low cost.

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